Claims, labels and advertising on food products.

The label or website is the place to advertise your product. If your product is healthy or sustainable, you want to let the consumer know about it with a claim or a label. Or by an attractive marketing text. But what can and cannot you claim? And what rules apply to carrying the various labels?

To be able to answer these questions you attend the classroom training on claims, labels and advertising. During the training we alternate theoretical knowledge and background with practical exercises, so that after the training you know which claims or labels apply to your product and you can be sure that you comply with all rules and European legislation.

Besides the differences between nutrition and health claims and the guidelines for various labels, such as the Better Life label and the Planet Proof logo, sustainability claims are also discussed. What can you say about the impact of your product on humans, animals or the environment?

Through many practical examples and by getting started yourself, you will be able to make a legally correct claim for your product, determine which seals of approval apply, and recognize a sustainability claim and test it against the established criteria.

Target

After this training you will be familiar with:

• consulting and updating on the relevant and latest legislation;
• the relationships between the legal framework and the interpretations of various stakeholders;
• deception in relation to images and commercial expressions;
• The mandatory requirements in various types of claims and labels;
• formulating legally permitted nutrition and health claims and
• establishing fair sustainability claims using criteria.

This is a one-day classroom training, including lunch. Each student will receive a certificate of participation at the end of the training.