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Then, of course, good communication about the added value of your product is very important. For example, through claims on labels, in advertisements, in the supermarket and on the website. But what exactly is organic? What can you claim about it? What is the evidence for? And what does the legislation say?
To give you a hand, Précon, together with Bionext | Ketenorganisatie, has developed a Greenpaper explaining exactly this. Relevant legislation, important points of interest, tips and very useful examples are covered. This makes communicating about organic a little easier!
Subscribe to our newsletter, our monthly look at food and non-food quality management.